The Lego Group began in the workshop of Ole Kirk Christiansen (1891 – 1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called "Lego", from the Danish phrase leg godt, which means "play well". In 1949 Lego began producing, among other new products, an early version of the now famous interlocking bricks, calling them "Automatic Binding Bricks".
The Lego Group's motto is det bedste er ikke for godt which means "the best is never too good". This motto was created by Ole Kirk to encourage his employees never to skimp on quality. The motto is still used within the company today